About

Why it works   

Easyway works because it is the only cessation method that addresses and resolves the real challenges smokers face when trying to stop smoking.

Why will power does not work

Yes, the vast majority of people who smoke are addicts, and yes, nicotine is an addictive drug. But, the symptoms we experience when quitting have almost nothing to do with the physical withdrawal from nicotine. In fact, we experience the worst of withdrawal every day of our smoking lives and barely notice it. So what creates the anxiety, depression, anger, and panic we associate with quitting? 

The smoker's dilemma 

It is conflict—the desire to smoke vs. the desire not to—coupled with the universally held belief that quitting must involve suffering that makes quitting hell. This belief becomes a self-fulfilling prophecy, and when paired with the discomfort of conflict, it becomes inescapable and overwhelming. We are left with a bleak choice: succumb once again to our addiction, or use massive amounts to willpower to try and fight it.   

How Easyway is the opposite of will power 

Easyway gets out front of the brainwashing, dispels the myths, and reveals nicotine addiction for what it really is: a dirty mind trick with deadly consequences. By getting inside the dilemma from a smoker’s perspective, Easyway provides the smoker’s exhausted and knotted-up mind with a new mindset that resolves the problem once and for all. 

Quitting the Easyway is NOT a struggle, it is a relief as each mental and emotional knot gets untied, effectively erasing the desire to smoke itself.   

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