At long last, the FDA have approved new health warnings on US cigarette packs, for implementation in September 2012. The US is the last 'developed' nation to introduce such warnings - by some considerable distance, it should be said.
On the one hand we applaud this belated public health initiative, but on the other hand we are concerned about the introduction of a prominent display of the 1-800 QUIT NOW number on pack.
1-800 QUIT NOW is run by the US government along with the www.smokefree.gov site. As my friend John Polito from www.whyquit.com observes: 'SmokeFree.gov should be renamed BuyMeds.now as smokers thinking about quitting are bombarded with 173 recommendations to purchase "medicine" or "medication".' This is particularly worrying because nearly every real-world quitting study - including one funded by the government itself - show that the vast majority of long-term quitters did so without the use of medication.
Read More »