The Easy Way to Stop Smoking

"Even the expression "giving up" is part of the brainwashing.... the beautiful truth is that there is absolutely nothing to give up ."

  Allen Carr  


Welcome to Allen Carr’s Easyway to Stop Smoking, the world's only cognitive-based smoking cessation program, delivered via live seminars, webcasts, books and CDs. 

This simple, drug-free approach is entirely unlike conventional cessation methods which rely on substitution and will power. Instead, Allen Carr's Easyway tackles the core beliefs that make quitting difficult. We enable smokers to radically change the way they think and feel about smoking, so the desire to smoke is removed. And with no desire to smoke there is simply no need for either nicotine replacements or will power. 

Most smokers when asked will readily agree that the thorny issue with stopping smoking is not the physical addiction to nicotine, but the psychological addiction to cigarettes. Allen Carr's Easyway is the only method that teaches smokers to challenge and change the beliefs that create the psychological addiction. You will also learn why you may have believed quitting is hard, and that when you quit the right way, stopping smoking is not just easy but even enjoyable! We accept that these statements defy "conventional wisdom" about quitting smoking, but please read on about our background, credentials and about how Easyway works. Over 10 million have succeeded, so why not you?


Allen Carr's Easyway was founded in London, England, by Allen Carr, a former chain-smoker. In July 1983, after countless miserable attempts to quit, Allen discovered what every smoker dreams of: an effective, immediate and easy way to quit. Since then an estimated 15 million smokers have succeeded with Easyway's live seminar,  books and online program.


Allen Carr's Easyway seminar has the highest peer-reviewed success-rate in the smoking cessation industry. It is endorsed by many doctors and dentists, but most of all by happy ex-smokers who have quit with us: over 80% of our seminar bookings are as a result of personal recommendation. Allen Carr's books have sold over 13 million copies worldwide and topped bestseller lists in many countries.. First published in 1985, Allen Carr’s Easyway To Stop Smoking has consistently retained its position as the world’s best-selling book on how to stop smoking, with more than 10,000,000 copies sold in approximately 38 different languages. Our online seminar was first launched in 2008 and since then has become our best selling product. 

Allen Carr's Easway works because we approach the problem from a smoker’s perspective. Allen Carr uses his intimate knowledge of smoking to guide you through the quitting minefield and out of the smoking trap for good. You couldn't choose a better guide!